Earlier this year, the LeoVegas Group was granted a five-year license by the Dutch regulatory authority, KSA (Kansspelautoriteit). This license is a prerequisite for legally offering casino, live casino, and sports betting products in the Netherlands. Following this, Leovegas.nl was launched in the Dutch market on 4 October, and the response has been overwhelmingly positive. We had the opportunity to sit down with Remko de Boer, Country Manager for the Netherlands, to discuss the launch and his experience navigating a newly regulated market.
The King of Casino—LeoVegas.nl—was just launched in the Netherlands! Can you briefly walk us through the launch?
“It’s so exciting! We’ve been preparing for an exciting launch during the licensing process, and that always takes a bit of time. We’ve dotted all of the i’s and crossed all the t’s, because the most important thing is that we can offer players in the Netherlands the greatest igaming experience. And results show that LeoVegas.nl is off to a flying start!”
The Dutch market and regulatory environment has changed quite a bit in recent years. What are your thoughts on this?
“I am happy that the Dutch igaming market is now regulated. This is the single most important decision to guarantee a safe and responsible environment for people who enjoy casual entertainment such as igaming. As Chairman of NOGA (De Nederlandse Online Gambling Associatie), I have participated in many discussions, and the only way to ensure the success of this regulation and increase channelisation rates is through close collaboration among all stakeholders.“
What makes LeoVegas.nl unique, and what makes it attractive to players?
“LeoVegas is the King of Casino, and what could be a better fit than a King in an orange Kingdom? We offer the world’s greatest igaming experience on several verticals: online casino, live casino, and live betting.
And part of offering that is of course to offer all popular and exciting games available. We’ve gone live with around 1,300 games in total, varying from the most popular slots, but also Dutch-speaking live tables and the Kambi sports betting product, including very competitive odds. Immediately after launch, we started working on regular updates and developments to make sure our game portfolio remains top-notch.
We are also the only operator in the Netherlands that can offer a genuine Las Vegas touch. LeoVegas Group is a part of MGM Resorts International, one of the world’s leading entertainment companies with famous casinos such as Bellagio, MGM Grand, New York-New York, Luxor, Mandalay Bay… The list goes on.“
What types of games and features can players expect to find on LeoVegas.nl?
“LeoVegas.nl offers customers competitive odds on sports, and our live casino will feature Dutch-speaking dealers – so you will have a Dutch casino at your fingertips, wherever you are. When it comes to slots, we have an amazing portfolio of games with all the major providers. In addition to this, we recently acquired a leading game developer too – Push Gaming – so I can confidently say that slots enthusiasts will have access to a fantastic and ever-growing selection of games!”
What steps are being taken to ensure that players in the Netherlands can gamble safely and responsibly on LeoVegas.nl?
“Responsible gaming is very important for us, it’s one of our focus areas. We continuously invest in improving responsible gaming tools so that our players can enjoy an entertaining and safe user experience. Our website has a range of tools that help players gamble safely, and people who register with the national Cruks self-exclusion registry will naturally be blocked from gambling.
We also acknowledge the fact that there is a need for better understanding of how to identify signs of problem gambling and how to prevent it. Because of that, we’re funding a research project with one of the world’s leading medical universities, Karolinska Institutet. Responsible gaming is a never-ending project and we will continue to develop features in order to provide a safe and entertaining gaming experience.”
What are some of the goals for LeoVegas.nl in the coming years, and how do you plan to achieve them?
“Simply put, we’re here to spread the greatest igaming experience in the Netherlands and to take a leading market position in the exciting local igaming market. We’re significantly investing in expanding our tech hubs across Europe, and I’m confident that our players will reap the benefits of ongoing feature developments and an ever-improving user experience. As an added bonus, I look forward to showcasing some fantastic Las Vegas-themed intellectual property…
So stay tuned!”