Our brands
LeoVegas’ strategy from the start has been “Mobile First”, which means that product and technology development for all of the brands are focused on mobile devices and product innovation. LeoVegas Group operates several scalable and global brands and each brand have their own tone, but all convey a sense of fun that permeates the entire customer interaction. What the brands all share in common is that they are targeted at customers who view their gaming as entertainment.
LeoVegas is the King of Mobile Casino – although, that is only part of what the brand is known for. Having won numerous noteworthy awards within the industry, LeoVegas’ majesty and might comes from keeping up the standard in all its endeavours.
Established in 2012, LeoVegas has ascertained a strong position as one of Europe’s leading mobile casinos, and from then on, the brand keeps pushing its limits to go further in sports betting services as well as its luxurious live table games.
LeoVegas saw its beginning in Sweden, however, within a few years, the brand gained its momentum and is now enjoying steady and sustainable growth in several countries across the globe.
Launched in 2023, BetMGM UK provides customers with exciting new product features such as large-scale and frequent jackpots, loyalty rewards, unique and compelling sports promotions and exclusive slots. The new international sports and casino experience leverages the technology and platform of LeoVegas, as well as the BetMGM brand and MGM Resorts’ best-in-class heritage entertainment in Las Vegas to deliver a compelling experience in the UK.
BetUK is the home of online sports betting. Our sportsbook contains an extensive range of betting markets that cover fixtures and events worldwide. Our in-depth sportsbook also offers live betting, which means that you can place a bet during an event in seconds! We have also introduced interactive gaming to our sportsbook with live predictors on the biggest events going alongside our Virtual Sports. If interactive gaming is something that interests you, the complete BetUK experience also offers live casino games, slots and exclusive jackpots! So, whether you’re looking to place a bet on tonight’s game or hoping to combine betting with casino gaming, you’ll be able to find what you’re looking for at BetUK.
Royal Panda’s mission is to treat players to a superior online casino experience. This translates into providing our players with the very best games, unique campaigns, the largest jackpots and top-class customer care.
Founded in 2014, Royal Panda quickly evolved to an exciting and strong brand in the online casino industry. Three years later, LeoVegas International Limited acquired Royal Panda.
The panda mascot perfectly reflects Royal Panda’s friendly vibe, which can be best described as relaxed, fun, and welcoming. When you factor in the premium quality, it’s easy to see why Royal Panda is the supreme online landing place for players, who want to expand their experience of the intense thrills online gaming has to offer and take advantage of exclusive bonuses and offers.
Launched in February 2019, Pixel.bet has pushed to attain its aspiration to become the leading brand in esports betting and has, at the same time, instilled in LeoVegas the same ambition. What’s more, Pixel.bet offers Live Casino and a one of a kind Casino gaming experience.
Launched in 2012, Pink Casino has pushed to become the UK’s number one female-first – but open to all! – casino brand.
With solid foundations based on customer trust, to its links with high profile tv programming, the brand has gained a solid reputation through longevity in the market but still strives to move forward with its promise to define a new, bold mood in online gaming.
Furthermore, Pink Casino also offers Bingo as well as Jackpot games to add to the comprehensive gaming experience.
Launched in 2013, 21.co.uk has delivered on its promise to become the ultimate entertainment casino for its players.
With Live casino, Casino and Sportsbook in its repertoire, the brand also hosts the only UK live tv show – a hugely successful GameShow proposition that has become an adopted ambition for the rest of LeoVegas Group.
Having a slick website design and vast array of table games, it is sure to attract Live Casino players!
Looking for the top casino slots and live casino releases when they land? Look no further than Slot Boss – the UK’s premier live casino and slots platform. Featuring all the latest Megaways, Jackpot King, Slingo and progressive jackpot releases, alongside a host of the biggest and best live casino titles such as Crazy Time, Monopoly Live and a range of other live casino table games.
Founded the year 1999, Expekt quickly became one of the leading online betting providers. In May 2021, LeoVegas Group acquired the brand, today offering sports betting, casino and live casino. Expekt is still primarily a sportsbook focused brand.
GoGo Casino launched in March 2019 and its success has surpassed all expectations. Implementing a modern take to gaming, the unique Swipe & Play feature gives players the smoothest of casino experiences and justifies the brand’s high conversion rates and positive reviews.