BetMGM and Newcastle United sign new partnership deal

LeoVegas Group and Premier League side Newcastle United have announced an enhanced partnership deal that will see the betting brand BetMGM become an Official Betting Partner of the club. As an Official Betting Partner, the BetMGM brand will be regularly highlighted on LEDs, big screens, and static boards at St James’ Park, the club’s home stadium. Customers and fans can expect to be included in many exciting partnership activations, such as unique experiences and giveaways.

Commenting on the deal, Sam Behar, UK Director BetMGM, said “Our BetMGM partnership with Newcastle United has been a success, and we are delighted to continue building on this fruitful collaboration. The club is incredibly ambitious, and their drive perfectly aligns with our Group’s core values. I can’t wait to get this season started and see Newcastle United continue on their journey.”  

Peter Silverstone, Newcastle United’s Chief Commercial Officer, added “Newcastle United and BetMGM have had an exceptional first year together. We have helped BetMGM to drive brand awareness and engagement in key markets, supporting its aim to create the world’s greatest igaming experience.

“This new agreement is testament to how effective the club’s profile and support have been to BetMGM, and we are delighted to enhance our support of one another on the next step of our exciting journeys.