Today, BetMGM unveiled the first advertising campaign in the UK, featuring stand-up comedian and Hollywood icon Chris Rock. The campaign—which will air across live sport, TV, out of home, digital, radio, and social—reflects how BetMGM provides the best Las Vegas has to offer, bringing entertainment to the UK and introducing a new golden era in sports betting and online casino.
The campaign showcases globally recognised multi-award-winning entertainer, Chris Rock, traveling in a gold speedboat from the Bellagio Fountains to the Thames. It aims to drive awareness of the brand and its “golden” offers and products, with Chris Rock sharing details on price boosts, enhanced bonuses and the industry-leading free to play prize for predicting six correct Premier League scores—“Golden Goals”—as well as exclusive BetMGM content and one of the largest jackpots in the UK.
In addition to the campaign, BetMGM will also air a responsible gambling advert, dedicated to ensuring consumers keep their play safe.