Premier League Darts and LeoVegas Group are excited to announce a change for the tournament’s 2024 season, with BetMGM becoming the new title sponsor. Hosted in various European cities, the BetMGM Premier League will be held from February to May as eight players compete for £1 million in prize money across 17 nights.
The BetMGM Premier League, organised by the Professional Darts Corporation (PDC), will begin on 1 February in Cardiff, and visits Berlin, Glasgow, Newcastle, Exeter, Brighton, Nottingham, Dublin, Belfast, Manchester, Birmingham, Rotterdam, Liverpool, Aberdeen, Leeds and Sheffield before the Play-Offs in London.
Speaking about the news, Sam Behar, Director of UK/IRE and Sponsorship at LeoVegas Group, said: “We are thrilled to be partnering with such an exciting and entertaining event as Premier League Darts and look forward to an action-packed 2024 for both BetMGM and the PDC.”
PDC Chief Executive Matt Porter added: “The Premier League will reach a huge live audience and a massive global television audience across four months, and we’re delighted to welcome BetMGM as our new title sponsor.”
“This year marks the 20th staging of the Premier League and it is already the most eagerly-awaited, with the standard of entertainment across PDC events in the past 12 months having continued to rise.
“As we enter the third year of the eight-player, nightly knockout format we’re excited about working alongside BetMGM to promote such a wide-reaching event.“
LeoVegas Group has previously formed partnerships with football clubs, including Manchester City, Wolverhampton Wanderers, Newcastle United, and FC Internazionale Milano in order to bolster the Group brands’ reach and brand awareness. The addition of darts to the portfolio represents a diversification of sports sponsorship activities.