Showtime! BetMGM live in the Netherlands

On Monday 29 April, BetMGM was launched in the exciting and growing Dutch market. The new entertainment brand is set to provide customers in the Netherlands with exciting new product features, including large-scale jackpots, loyalty rewards, exclusive slots, as well as unique and compelling sports promotions.

Gary Fritz, President of MGM Resorts International Interactive, said “We are thrilled to launch BetMGM in the Netherlands and build on BetMGM’s successful expansion into global markets. The Dutch market offers an exciting opportunity and will be an important part of our international expansion efforts and strategy to become a global gaming leader”

Gustaf Hagman, Group CEO at LeoVegas Group, said “Our launch in the UK was tremendously successful, and we eagerly anticipate bringing the golden Vegas experience to the Netherlands. This launch in the Dutch market is an important step in our international expansion, but we have much more in store.

Remko de Boer, Country Manager Netherlands at LeoVegas Group, said “I am delighted to launch BetMGM in the Netherlands as we take further steps into this exciting market. With its golden offerings and the world-famous Vegas touch, I’m confident that BetMGM will be a contender for the leader’s jersey in the Dutch market. It’s showtime! ”

Utilising LeoVegas Group’s proprietary technology and platform, this expansion into the Dutch market represents the second European launch, succeeding a well-received rollout in the United Kingdom in 2023.