LeoVegas Group signs new Premier League partnership

LeoVegas Group is thrilled to announce a new partnership with Premier League football club Wolverhampton Wanderers F.C. for the 2023/24 season. This collaboration aligns closely with the Group’s strategy to intensify its focus on sports betting internationally. 

As the Official Training Kit Partner, the LeoVegas brand will be prominently placed on the front of the first team’s training kit. Branding will also feature on the club’s double-tier LED perimeter advertising.

“LeoVegas is proud to partner with Wolves, one of the most established clubs in the Premier League, and we look forward to seeing the partnership kick off with the LeoVegas brand on the front of the training kit as they take on Liverpool at Molineux this weekend”, says Sam Behar, Director of UK/IRE and Global Sponsorship at LeoVegas Group.

In the last year, LeoVegas Group has boosted international brand awareness and recognition through significant partnerships with globally recognised football clubs such as 2022/2023 Champions League, and treble winners, Manchester City F.C as well as Champions League finalists FC Internazionale Milano. LeoVegas Groups has also recently announced the front of shirt partnership with Blackpool F.C. In addition, the Group’s Nordic sports betting brand, expekt, recently became the Official Betting Partner of the Danish top football league 3F Superliga.