Today, MGM Resorts International announced the exciting launch of its BetMGM igaming and online sports betting brand in the United Kingdom. The new international BetMGM-branded offering leverages the proprietary technology and platform of LeoVegas Group, and the launch marks the start of MGM Resorts’ strategy of expanding the BetMGM brand into international markets.
The new international brand will provide UK customers exciting new product features, including large- scale and frequent jackpots, loyalty rewards, unique and compelling sports promotions and exclusive slots. The new sports and casino experience utilizes the BetMGM brand and MGM Resorts’ best-in-class heritage entertainment in Las Vegas to deliver a compelling and safe online experience in the UK.
BetMGM UK is available as of today, with further functional development, including mobile applications, planned before a national media launch in mid-September 2023. For more information, please visit www.betmgm.co.uk.