About LeoVegas

The story About LeoVegas

Since 2012, LeoVegas has gone from a completely unknown brand with a zero customer base to be the fastest growing mobile gaming company and the market leader in mobile casino. Thanks to its strong inflow of customers, exceptional growth and constant innovation, LeoVegas is the trailblazer in the mobile revolution.

With the industry’s most prestigious awards under its belt, and “mobile first” approach LeoVegas continues to take the gaming experience to new heights. 

LeoVegas passion

“Leading the way into the mobile future”



Business Concept

The business concept behind LeoVegas is to use the mobile to create the ultimate gaming experience. LeoVegas will offer world-leading gaming entertainment through product, technology and marketing innovation.

Executive Management

Gustaf Hagman

Birth: 1974
Titel: Group CEO, Co-Founder
Started at LeoVegas: Co-Founder, 2011
Previous experience: Gustaf has over 20 years of experience in entrepreneurship and the online gaming industry and has previously built organizations to over 100 employees. Before he co-founded LeoVegas, Gustaf was CEO of the listed company Net Gaming AB (publ.). He also founded and was CEO of Eurobet Nordic AB. As the group's CEO Gustaf works with the company's strategy and planning. It is his duty to lead the company and to handle stock market-related questions and to ensure that LeoVegas achieves the goals that the board and the owners have set up.

Stefan Nelson

Birth: 1977
Titel: Group CFO
Started at LeoVegas: 2018
Previous experience: Stefan has a background in the finance industry with around 20 years of experience in the capital market, equity analysis and corporate finance. He comes from a position as Director of SEB Corporate Finance with sector responsibility for gaming, media and retail, and has worked with a large number of projects within M&A and ECM, including the listing of LeoVegas. Prior to that, he was a equity analyst at SEB Enskilda, Standard & Poor and Redeye. Stefan has been top rated equity analyst in the gaming sector for many years.

Louise Nylén

Birth: 1976
Titel: Deputy CEO
Started at LeoVegas: 2015
Previous experience: Louise is LeoVegas Deputy CEO and focus on sustainability and strategic and value-creating projects. Louise has been at LeoVegas since 2013 in the roles as Head of Marketing Development and Chief Marketing Officer. Prior to LeoVegas, she had the position of Senior Director, Head of Region Europe and Americas, and Director of Business Strategy and Development at OSM AB and Associate Consultant at Bain & Company.

Philip Doftvik

Birth: 1985
Titel: Director of Investor Relations and Corporate Finance
Started at LeoVegas: 2015
Previous experience: Philip used to work as an equity analyst at Carnegie Investment Bank. Before LeoVegas he worked at Betsson Group in several roles, including operations, M&A and Investor relations.

Richard Woodbridge

Birth: 1984
Titel: COO - Chief Operating Officer
Started at LeoVegas: 2019
Previous experience: Richard has previously worked six years within the gambling industry for Expekt.com. He comes from a position as Chief Operating Officer at the Nordic e-commerce group Ellos Group. Prior to that Richard was LUMA at MTG and has spent seven years within Qliro Group as Chief Operating Officer for e-commerce company Nelly.com where he also founded new businesses Members.com and NLYman.com

Caroline Palm

Birth: 1982
Titel: CHRO - Chief Human Resources Officer
Started at LeoVegas: 2018
Previous experience: Caroline has worked within HR since 2006, with her main focus being building up HR-functions. With her most recent employment at Serendipity Group she was responsible for the groups HR strategy during strong growth both organically and through acquisitions. Caroline has the overall and strategic responsibility for the HR issues with LeoVegas.

Avshalom Lazar

Birth: 1975
Titel: CCLO - Chief Compliance & Legal Officer
Started at LeoVegas: will join april 2019
Previous experience: Avshalom has over 10 years of experience in the gambling industry with extensive experience in compliance and legal affairs. He has a solid knowledge about the industry as a whole and an understanding of the high demands that are placed on online gaming companies in regulated markets. He comes from a position as Group Head of Legal & Compliance at Fortuna Entertainment Group and prior to that Avshalom was Head of Regulatory Affairs at 888holdings

Mattias Wedar

Birth: 1973
Titel: CPTO - Chief Product and Tech Officer
Started at LeoVegas: will join during the spring 2019
Previous experience: Mattias has more than 15 years of experience in digital and technology development from both B2B and B2B industries. He has broad experience from the gaming industry from his time at CEO for Mr Green Technology within the MRG group. Before that Mattias had leading positions at online search company Eniro and as manager at management consultancy firm Accenture.


    LeoVegas strives to have the ultimate offering and the latest technology in the mobile gaming market. With a combination of in-house developed technology and attractive partnerships, LeoVegas creates an innovative gaming experience on mobile devices.

    LeoVegas has been recognized several times since its launch 2012 for its innovation in the gaming industry, in Sweden and internationally and has since its launch received more than 15 awards. In 2013 the industry body EGR (E-Gaming Review) awarded LeoVegas “Innovation in Casino”. The awards followed in 2014, the Company was awarded as a winner of “Mobile Casino Product of the Year” and “Innovation of the Year in Mobile and Tablet”. In 2015 LeoVegas won the awards for “Best Mobile Marketing Campaign of the year”, “Affiliate program of the year” and “Slots operator of the year” from the same industry body in their yearly EGR Awards.

    During 2016 LeoVegas has so far won nine awards of which two were assigned at the EGR awards in London. LeoVegas won the awards “CRM campaign” and “Mobile Marketing Campaign”.

    LeoVegas was, in the beginning of the year, at the EGR Nordic Awards awarded with “Mobile Operator of the Year”, “Casino Operator of the Year” and the overall award “Nordic Operator of the Year”. LeoVegas also won “Casino Operator of the Year” at the International Gaming Awards.

    LeoVegas has also received international recognition outside the gaming industry, including being the winner of the Grand Prize at the GP Bullhound Summit 2015 where entrepreneurs and investors voted LeoVegas as “The most interesting and high performing tech company 2015”.

    Code of conduct

    The Code translates LeoVegas’ core values into practical actions and provides guidance on how we are expected to act in our day to day operations. It also explains what our employees can expect from LeoVegas.

    Besides these, we also have a set of internal policies that cover areas such as information security and IT, communication, HR and finance. All policies are based on our Code of Conduct and apply to the entire LeoVegas Mobile Gaming Group and its employees.

    LeoVegas’ offering is based on gaming as a fun and attractive form of entertainment. However, certain people are at risk of developing gaming-related problems. LeoVegas takes this very seriously, and responsible gaming is a fundamental principal in the company’s product design and customer contacts.